LICENSING AND DISTRIBUTION
Often it is the distinction between a licence, distribution or supply arrangement and franchise that needs first consideration. There are implications for clients depending on what they intend into the future and the level of regulation that applies.
When documenting a license or distribution agreement it is important to consider important matters including territory, minimum performance criteria, product or service requirements, pricing, supply arrangements and delivery, obligations & responsibilities, termination, product recall, promotion, marketing and intellectual property. We work closely with our clients to produce agreements and business relationships that reflect the specific commercial intent of the arrangement.
Intellectual property, the basis of many licensing and distributing agreement, deserves close consideration.